Set the height and width of images in emails

In my series of demonstrating what not to do in email marketing, the next victim is CrackBerry. I love ‘em. I go there weekly but this is basic stuff. I have to share.

Takeaways:

1) Set the height and width of images in emails and get your message seen.

2) To allow for the auto-preview in Outlook, don’t lead with an image as seen here and eek out another bit of response by showing actionable text instead of <img src=”…>

Here it is with images enabled:

Almost there. Nice mix of text and images but the offers were pushed off the screen by a simple mistake.

Related posts:

1. Victim #4: Send me relevant emails
2. Victim #3: Heard of auto-preview in Outlook?
3. HEY. Emails don’t perform with images disabled.
4. Move Compelling Content Up And Graphics Down To Win At Email