Archive for April, 2010

HEY. Emails don’t perform with images disabled.

I’m going to start featuring all the emails I get that don’t perform with images disabled.

Here’s one from BikeBandit. Notice how far over to the right you can scroll.

Takeaways:

1) Make your email perform with images disabled. Maintain a balance of text and images and make sure your primary message or call to action appears in live text with images disabled. Don’t count on alt text to help you out. It doesn’t work on many email clients.

2) Set the height and width on all images and recipients will not have to scroll to the right to see something – assuming they don’t immediately close the email.

What’s over there to the right anyway? Oh. Live text. Not much but it will never be seen. Most people won’t scroll down or over before making a decision to open, file for later or delete.

Here it is with images enabled.

Email Bounces: Are Yours Automatically Removed? Maybe Not!

Not all ESPs are the same. Your ESP may or may not be unsubscribing your bounced subscribers after three or four or whatever consecutive bounces.

So a quick post here to start a conversation. I really want to hear from you on this. I’m curious as to what your ESP’s settings are and whether or not you can change them.

Here’s the issue. If your send frequency is only one or two per month and your ESP doesn’t unsubscribe bounces until an address bounces 3 or 4 times in a 30- or 45-day time frame, the bounces will never be unsubscribed. You’ll continue to see your bounce rate increase and your email reputation will eventually suffer.

Do you know what your default setting is? Can you change it? Have you? And after you read this, do you know what to do?

Comment below and let me know what your settings are.

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