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	<title>Advanced Email Marketing Tips &#187; auto-preview</title>
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	<description>Exponentially increase your email response rates using simple and sometimes unknown tactics</description>
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		<title>Move Compelling Content Up And Graphics Down To Win At Email</title>
		<link>http://emailmarketingtips.verticaltraction.com/2009/12/15/move-compelling-content-up-and-graphics-down-to-win-at-email/</link>
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		<pubDate>Wed, 16 Dec 2009 01:36:27 +0000</pubDate>
		<dc:creator>Rob Van Slyke</dc:creator>
				<category><![CDATA[Email Design]]></category>
		<category><![CDATA[auto-preview]]></category>
		<category><![CDATA[Email Marketing]]></category>
		<category><![CDATA[Email Optimization]]></category>
		<category><![CDATA[improve email response rates]]></category>
		<category><![CDATA[preview pane]]></category>

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		<description><![CDATA[I see so many emails that lead with menus from their website, unsub and web version text, large header graphics/logos (that don't show up) and other distractions. Subscribers DON'T CARE! I suspect that many times this is just to fill in whitespace. Branding your company is a good argument, too. Recognizing you as the sender... Even better argument. Whatever the case, get rid of it. Why? 1) Subscribers don't care. 2) Images are disabled on 50+% of email programs and I'll bet that number is growing. I achieved a 700% increase in response rates for one email program by following this simple rule: Move content up and images down... What's the big deal? Read on and I'll tell and show you.


Related posts:<ol><li><a href='http://emailmarketingtips.verticaltraction.com/2010/04/19/victim-4-send-me-relevant-emails/' rel='bookmark' title='Permanent Link: Victim #4: Send me relevant emails'>Victim #4: Send me relevant emails</a></li>
<li><a href='http://emailmarketingtips.verticaltraction.com/2010/04/15/victim-3-heard-of-auto-preview-in-outlook/' rel='bookmark' title='Permanent Link: Victim #3: Heard of auto-preview in Outlook?'>Victim #3: Heard of auto-preview in Outlook?</a></li>
<li><a href='http://emailmarketingtips.verticaltraction.com/2010/04/14/set-the-height-and-width-of-images-in-emails/' rel='bookmark' title='Permanent Link: Set the height and width of images in emails'>Set the height and width of images in emails</a></li>
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