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	<title>Advanced Email Marketing Tips &#187; Email Design</title>
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	<description>Exponentially increase your email response rates using simple and sometimes unknown tactics</description>
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		<title>Victim #4: Send me relevant emails</title>
		<link>http://emailmarketingtips.verticaltraction.com/2010/04/19/victim-4-send-me-relevant-emails/</link>
		<comments>http://emailmarketingtips.verticaltraction.com/2010/04/19/victim-4-send-me-relevant-emails/#comments</comments>
		<pubDate>Mon, 19 Apr 2010 16:05:29 +0000</pubDate>
		<dc:creator>Rob Van Slyke</dc:creator>
				<category><![CDATA[#FAIL]]></category>
		<category><![CDATA[Email Design]]></category>
		<category><![CDATA[Email Optimization]]></category>
		<category><![CDATA[email rendering]]></category>
		<category><![CDATA[improve email response rates]]></category>

		<guid isPermaLink="false">http://emailmarketingtips.verticaltraction.com/?p=217</guid>
		<description><![CDATA[ Relevant emails improve the chances of recipients hearing your message and responding to your emails.


Related posts:<ol><li><a href='http://emailmarketingtips.verticaltraction.com/2010/04/15/victim-3-heard-of-auto-preview-in-outlook/' rel='bookmark' title='Permanent Link: Victim #3: Heard of auto-preview in Outlook?'>Victim #3: Heard of auto-preview in Outlook?</a></li>
<li><a href='http://emailmarketingtips.verticaltraction.com/2010/04/14/set-the-height-and-width-of-images-in-emails/' rel='bookmark' title='Permanent Link: Set the height and width of images in emails'>Set the height and width of images in emails</a></li>
<li><a href='http://emailmarketingtips.verticaltraction.com/2010/04/14/hey-emails-dont-perform-with-images-disabled/' rel='bookmark' title='Permanent Link: HEY. Emails don&#8217;t perform with images disabled.'>HEY. Emails don&#8217;t perform with images disabled.</a></li>
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		<title>Victim #3: Heard of auto-preview in Outlook?</title>
		<link>http://emailmarketingtips.verticaltraction.com/2010/04/15/victim-3-heard-of-auto-preview-in-outlook/</link>
		<comments>http://emailmarketingtips.verticaltraction.com/2010/04/15/victim-3-heard-of-auto-preview-in-outlook/#comments</comments>
		<pubDate>Thu, 15 Apr 2010 20:06:04 +0000</pubDate>
		<dc:creator>Rob Van Slyke</dc:creator>
				<category><![CDATA[#FAIL]]></category>
		<category><![CDATA[Email Design]]></category>
		<category><![CDATA[Email Optimization]]></category>
		<category><![CDATA[email rendering]]></category>
		<category><![CDATA[improve email response rates]]></category>

		<guid isPermaLink="false">http://emailmarketingtips.verticaltraction.com/?p=209</guid>
		<description><![CDATA[By ignoring the auto-preview in Outlook, this email is missing out on responses. They also missed out on recipients clicking on their share links or noticing some important new features because they were all in images vs. live text.


Related posts:<ol><li><a href='http://emailmarketingtips.verticaltraction.com/2010/04/19/victim-4-send-me-relevant-emails/' rel='bookmark' title='Permanent Link: Victim #4: Send me relevant emails'>Victim #4: Send me relevant emails</a></li>
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<li><a href='http://emailmarketingtips.verticaltraction.com/2010/04/14/hey-emails-dont-perform-with-images-disabled/' rel='bookmark' title='Permanent Link: HEY. Emails don&#8217;t perform with images disabled.'>HEY. Emails don&#8217;t perform with images disabled.</a></li>
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		<title>Set the height and width of images in emails</title>
		<link>http://emailmarketingtips.verticaltraction.com/2010/04/14/set-the-height-and-width-of-images-in-emails/</link>
		<comments>http://emailmarketingtips.verticaltraction.com/2010/04/14/set-the-height-and-width-of-images-in-emails/#comments</comments>
		<pubDate>Wed, 14 Apr 2010 21:20:20 +0000</pubDate>
		<dc:creator>Rob Van Slyke</dc:creator>
				<category><![CDATA[#FAIL]]></category>
		<category><![CDATA[Email Design]]></category>
		<category><![CDATA[Email Optimization]]></category>
		<category><![CDATA[email rendering]]></category>
		<category><![CDATA[improve email response rates]]></category>

		<guid isPermaLink="false">http://emailmarketingtips.verticaltraction.com/?p=203</guid>
		<description><![CDATA[70% or more of email recipients do not enable images. Fix the height and width of your images and watch your response rates improve.


Related posts:<ol><li><a href='http://emailmarketingtips.verticaltraction.com/2010/04/19/victim-4-send-me-relevant-emails/' rel='bookmark' title='Permanent Link: Victim #4: Send me relevant emails'>Victim #4: Send me relevant emails</a></li>
<li><a href='http://emailmarketingtips.verticaltraction.com/2010/04/15/victim-3-heard-of-auto-preview-in-outlook/' rel='bookmark' title='Permanent Link: Victim #3: Heard of auto-preview in Outlook?'>Victim #3: Heard of auto-preview in Outlook?</a></li>
<li><a href='http://emailmarketingtips.verticaltraction.com/2010/04/14/hey-emails-dont-perform-with-images-disabled/' rel='bookmark' title='Permanent Link: HEY. Emails don&#8217;t perform with images disabled.'>HEY. Emails don&#8217;t perform with images disabled.</a></li>
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		<title>HEY. Emails don&#8217;t perform with images disabled.</title>
		<link>http://emailmarketingtips.verticaltraction.com/2010/04/14/hey-emails-dont-perform-with-images-disabled/</link>
		<comments>http://emailmarketingtips.verticaltraction.com/2010/04/14/hey-emails-dont-perform-with-images-disabled/#comments</comments>
		<pubDate>Wed, 14 Apr 2010 16:55:01 +0000</pubDate>
		<dc:creator>Rob Van Slyke</dc:creator>
				<category><![CDATA[#FAIL]]></category>
		<category><![CDATA[Email Design]]></category>
		<category><![CDATA[Email Optimization]]></category>
		<category><![CDATA[email rendering]]></category>
		<category><![CDATA[improve email response rates]]></category>

		<guid isPermaLink="false">http://emailmarketingtips.verticaltraction.com/?p=189</guid>
		<description><![CDATA[70% or more of email recipients do not enable images. This is what your email looks like to most of your recipients. Mix in some copy, fix the height and width of your images and watch your response rates improve.


Related posts:<ol><li><a href='http://emailmarketingtips.verticaltraction.com/2010/04/19/victim-4-send-me-relevant-emails/' rel='bookmark' title='Permanent Link: Victim #4: Send me relevant emails'>Victim #4: Send me relevant emails</a></li>
<li><a href='http://emailmarketingtips.verticaltraction.com/2010/04/15/victim-3-heard-of-auto-preview-in-outlook/' rel='bookmark' title='Permanent Link: Victim #3: Heard of auto-preview in Outlook?'>Victim #3: Heard of auto-preview in Outlook?</a></li>
<li><a href='http://emailmarketingtips.verticaltraction.com/2010/04/14/set-the-height-and-width-of-images-in-emails/' rel='bookmark' title='Permanent Link: Set the height and width of images in emails'>Set the height and width of images in emails</a></li>
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		<title>Move Compelling Content Up And Graphics Down To Win At Email</title>
		<link>http://emailmarketingtips.verticaltraction.com/2009/12/15/move-compelling-content-up-and-graphics-down-to-win-at-email/</link>
		<comments>http://emailmarketingtips.verticaltraction.com/2009/12/15/move-compelling-content-up-and-graphics-down-to-win-at-email/#comments</comments>
		<pubDate>Wed, 16 Dec 2009 01:36:27 +0000</pubDate>
		<dc:creator>Rob Van Slyke</dc:creator>
				<category><![CDATA[Email Design]]></category>
		<category><![CDATA[auto-preview]]></category>
		<category><![CDATA[Email Marketing]]></category>
		<category><![CDATA[Email Optimization]]></category>
		<category><![CDATA[improve email response rates]]></category>
		<category><![CDATA[preview pane]]></category>

		<guid isPermaLink="false">http://emailmarketingtips.verticaltraction.com/?p=17</guid>
		<description><![CDATA[I see so many emails that lead with menus from their website, unsub and web version text, large header graphics/logos (that don't show up) and other distractions. Subscribers DON'T CARE! I suspect that many times this is just to fill in whitespace. Branding your company is a good argument, too. Recognizing you as the sender... Even better argument. Whatever the case, get rid of it. Why? 1) Subscribers don't care. 2) Images are disabled on 50+% of email programs and I'll bet that number is growing. I achieved a 700% increase in response rates for one email program by following this simple rule: Move content up and images down... What's the big deal? Read on and I'll tell and show you.


Related posts:<ol><li><a href='http://emailmarketingtips.verticaltraction.com/2010/04/19/victim-4-send-me-relevant-emails/' rel='bookmark' title='Permanent Link: Victim #4: Send me relevant emails'>Victim #4: Send me relevant emails</a></li>
<li><a href='http://emailmarketingtips.verticaltraction.com/2010/04/15/victim-3-heard-of-auto-preview-in-outlook/' rel='bookmark' title='Permanent Link: Victim #3: Heard of auto-preview in Outlook?'>Victim #3: Heard of auto-preview in Outlook?</a></li>
<li><a href='http://emailmarketingtips.verticaltraction.com/2010/04/14/set-the-height-and-width-of-images-in-emails/' rel='bookmark' title='Permanent Link: Set the height and width of images in emails'>Set the height and width of images in emails</a></li>
</ol>]]></description>
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